??????? ???????????
????????? ??????? (????) ???????? ??????? ??????????? ??? ????? ?? ????? ??. ?? ?????? ???????? ???? ?????? 1.72 × 10^8 ???? 2024 (???? 14% ??????? ??????) ??? ??????????? ?????????, ????? ?? ????????? 31% ?????? ????? ??. ???? ????? 2023 “??? ??????????” ?????? ?????????? ????? ~ 1.92 × 10^8 ??????? ????? ??, ????? ????? ~ 56% (≈1.07 × 10^8 ????) ???? ??? ??. ?????? ????????? ?????? ????????? ??????? ?? 53–54 ?????? ???? ?? ????? (??.?. 2023 ??? 53.43 ?? ??? 2024 ??? 53.49 ??), ????????? ???? ??????. ???????? ???????? ????? ??? ???? ???? ?? sales ????? ????? ????? ????? ???? ??? ?? (????????? ???? 50%). 2024 ?? ?????? ??????? ????? ????????? ???????? (???? - ???? ??? ????????? ?????) ???? ?????? ?????? ?????? ??? (2024 ????+0.2% YOY).
??????? ??????? ?????? ???? (??????/?????? ?????????? ?????? ????) ????? ??????? ????? ????? ??. ?????? ?????, ?? ????? 2024 ??? ??????? ??? ?????? ????????? .5 10.5 ?? ?? ?????? ??? 2034 (≈19.2% ???????) ???????. 60.99 ?? ???? ?????? ??. ?????? ??????, ????? ??????? ?????? (2024 ~ ???? $ 4.31 ??, ~ 41% ???) ??? ???? ??? ?? ??? ????? ???????? 2023 ??? ~ 10^8 ??????? ?????? ????? ??. 2028 ???????. ?????????, ??????? ?????? ????????? ???? ??? ??? ?? ?????? ?? (?? ????? ??????? 10^8 ???????, ?????? ????? ?????? ??.
?? ??????????? ????
?????? ?????? ?????? ??? ????? ?? ????? - ??????? ????? ????? ????. ?? ??????? ????? ??:
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??? - ???? ?????? (????, 4 ?? - ?????): ??????? - ???? - ???? ????????????? (????????? ???? ???????? ??? ??) ??????? ????? ??? - ??????? ????? ?????? ???? ????????? ??. 4 ?? ???????? ?????? ?? ??????? ??? ?? (?????? ???????? ???? ????? ????). ???????, ????? - ??????? "???????" ?????? (?????? ?? ??? - ???????) ?????? ??????? ??????? ??????? ??? ??.
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??? ??? ??? ?????: ?? - ?????? ??? (???? ??????) ??? ?????? ?????????? ????? ????????? ??? ????? ??. ??? ??????????? ?????? ?????? ??? ???? ???????? ????? ??, ??? ??? ??? - ?????? ????? ????? ?????? ??????? ????????????????? ??? ??? ??? ??. ???????? ?????????? ?????, ?????? ??? ??????? ??? ????? - ????????? ????? (????? ???????, ?????? ????, ?????) ?? ????? ??? ????? ????? ??? ??.
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???? - ?????????? ??? ????? - ????? ??????: 4-5 ???? ?????? ??? ????? ????????? ??, ????? 8 ???? (4 ??) ???? ??? ????? ??. ?????? - ?????? ??? ????? - ?????? ???????? (??.?. ?? ?????? + ?? ????, ???? ???????? ????) ? ??? ??? ???? ??. ??? ????????? ??? ??? ??? ?? ?????? - ????? ?????? ?????? Depth ?????? ??????? ???? ??????? ?????? ???????? ????; ???????? "??+???" ?????? ?? ????? ??.
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?? - ????/????????? ???????: ???? - ???? ??? ??? ???? ??????? ??? ?????? ?? ??. "????? - ????" (??????? - ??? ?? - ??????) ??? ??????? - ???? ??????? ????? ?????? ????????? ?????? ??? ??. ????????? ????????? ????????? ????? ????? ??? ?????? ?? ???? ????? ??, ??? ??? ?????? ????? ?????? ????? ????? ????.
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???????? ???????????: ?????? ????? ??? ???? ?????? ???? ?????? ??? ??. ?????? ?????, ??????????? ????? - ?????? ?????? (?? - ?? ????? ??? ????) ??? ????? ??. ??? "???? ??????" ???????? (?????????? ?????? ????????, ??????, ?????) ???????? ?? ???? ??. ???????, ?????? ?????? ???? ??????????? (??????? ????????, ???????, ??? ?????, ?????) ?? ??? ??? ????? ??.
???????? ???? ??? ??????? ?????
?????? ??????? ??? ???????? ??? ??? ?? ?????, ???? - ???????? ?????? ?????????. ?? ??????? ???????? ????? ??:
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?????? - optim ???????? ??????: ???? ?????? ????????? ???????? ???? ??? ??? ??. ? ?????? ????? ??? ?? 4 ?? ???????????, ??????? ????? ??? ??? ???????? ???????. ?????? ?????, ?????? ????????? ???? ????? ????? ??? ?????? ?????? - ????? ??????? ??????, ??? ?????? ?????? 4 ?? ?????? ??? ?????? - ????? "?????" ?????? ?????? ??????. ??? ? - ??????? ????? (?????, ??????, ?????) ? ?????? ?????? ?????? ??? ?? ??? ????? ??.
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????? ??? ????????: ??? ?????? ?????? ???????? ????? (?????? ??, ???????, ?????), ???? - ???? ??????? ???????? ??. ??????? ????? ??? ?????? ????/????? - ???? ???????? ??? ???? ???? ?????????? ?????? ???? ??? ??. ????????? "??????? - ??? ???? ????" ??? ???? - ????? ?????? ????????? ???? ????? ???? ?????.
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?????? - ????? ??? ????? ?????: ????? - ???? ????? ? ????? ????? ??. ?????? - ?????? ???????? ?? ??????? ????? - ?????? ?? ????? ????????? ?????? ?????? ??? ?? ?????? ???? ????? - ???? ?????? ???? ?? ??. ???? ?????? ????? ?? ?? ?????? - ??? ????? - ????? ?????????? ???????? ?????????? ??????? ??? ??? ??. ?????? ????????? ???? ??????? ???? ?? ?????? ?????? + ????? + ???? ?? ???? ??? ??.
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???????, ???? - ??? - ???? ???????: ???????? ????? ?????????? ??. ????????? ????????? ?????? ??? - ??? ?????? ??? ??, ????? ??? "???????? ??? ??? ???? ???" ?????? (??? - ????, ?????? ??????????) ?? ??? ???????? ??? ??. ? Voice ?? ?????? (???????, ????) ?????? ??? ?????? ?????????? ?????? ???????? ?????? ???????? ??.
??????????? ?????????? ??? ????? ???????
?????? ?????? ?????? ???? ?? ??? ????? ??? - ????. ???? ??????? ??? ?? ???????? ????? ??, ??? ??? ???? ????????? ??????? ???? ??? ?? ??????? ??? ??. ?????? ?????? ????????? (2023 ?????? ???) ??? (????.) ?????/??????? ????? ?? 25.8%, ????? 14.2%, ??? 7.1%, ???? - ???? 6.7%, ??? 360 5.6%. (???? ?????? ??? ?????? ???? ? models ????? ?????? ??? ??.) ????? ???? - 5, ?????? ???? ????????? (??? ?????????????? ??????? - ?????? ????) ??????? ???? ?????? ?????? ???? ??. ???? - ???? ????????? ?????? ???? ???? ???? ???? ???? ???? ??, ???? ?? ????? ????????? ???????? ???? ????? ?? ??.
| ??????? (???) | ????. ??????? ??? (2023) |
|---|---|
| ????? (???????) | .8 25.8% |
| ????? | .2 14.2% |
| ??? | ~ 7.1% |
| ???? - ???? | ~ 6.7% |
| 360 | .6 5.6% |
??????: ??????? ??? ?????? ?????? ?????? ????????? ?????? ?????????.
?? ?? ??????? ??????, ?????? ????????? ??? ??????????? ??. ?????? ?????, ?????? 130+ ??????? 150 ?????? ??????????? ?????? ????? ??, ?? ???? ??????? ?????? ????? ?? - ?? ???????????. ????? ?????? ?? ??? ?? ?? - ?????????? ???????????. ?????? ?????? ???????? ??????? ???? ?????? ????? ??? ?????? ?????? ???????? ??? ??? ??. (?????? ??????, ??? ??????? ?????? ????????? ???????? ????? ??? ??? ????? ??.) ??? ??, ?????? ????????? ???????? ????? ???? ??? ??: ??????? ????/???????? ?????, ??? ?? ????? ????? ???? ?????????? ????????????? ?????????? ??? ??. ??? ?????? ????? (??????????? ?????, ????? ???????, ???? ?????) ?????? ??? ??, ??? ????? ??? - ???? 4 ??/??????? ?????? ????? ????.
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???: ????????? ????????? ????????? ??. ???????? ???? ?? ?? ??? - ????? ???? ???????? "?????? ????? ????????" ??. ????????? ?????? (??????? ???????, ????? ???, ????? ?????????, ?????) ??????? ?????? ???????? ???? ????????? ??? ???? ??????? ????. ????????, ?????? ????? ?????? ??????? - ???? ?????? ??????????? ??? ??? ??? ??. ??????, ??????? ??????? ???? ?????? (??? ????? ????? ??????????) ????? ???? ????? ??? ??. ??????? ??????????? (??????+??????+?????? )???? ????????? ??? ????? ????? ??? ??.
??????:??????? ???? ??. ??????, ?????? - ??????? ??? ?????? ??? ???? ??????? ?? ?????? ??????? ?????. ??? ??????? ????????? (??.?. ?.?.??., ?.??. ???????) ?????? ??? ????? ???? ?????? ??. ??????, ??????? ?????? ??????????? ??? ??????? ???????? (??.?. ????, ????) ?? ??????? ???????? ??? ????????? ???????? ???? ??. ?????? ?????? ?? ???? ??: ????? ?????? ???????, ????? ???????? ????? ????, ??? ????/??????? ????? ???? ???? ??? ???????? ?????? ???? ? ??? -????????? ??. ??????????? ??????? ??????? - ????????? ???? ??????? ??; ????????? ??? ????? ????? ???? ????? ??? ???? ??? (?????? ???????, ??? ??????????) ?? ???? ???? ??.
?????????, ?????? ?????? ??????? ?????? ??????? ?? ????? ??? ???????. ?????? ??????????? ?????? ?????? (??? - ????, ???, ???????????) ??? ???? ?????? ??????? ?????? ????? ??. ?????? ??????? ???????? ???????? ????? ??????? ?? ??????? ????????? ?? - ????? ???????? ???????? ????? ?????? ??? ???????? ????? ???? ???? ?????? ??? ???????????????? ???? ?????? ????.
?????: ???? ??? ???????? ???????? ?????? ???????? ??????? ??? ???? ??????, ???? ?????? ????????? ??? ????????? ???????? ????? ??? ?????????? ???????? ????? ??.
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